Introduction: Why Sustainable Business Innovation Matters

Sustainability is crucial for long-term business success and environmental stewardship. To thrive, businesses must adopt green practices that go beyond profit-making, addressing societal needs while minimizing their environmental footprint. This involves embracing the importance of integrating Environmental, Social, and Governance (ESG) principles. The Green Business Model (GBM) framework offers entrepreneurs a structured approach to embedding sustainability into their core strategies.This module explores:

→ The principles of sustainable business innovation.

→ How to align your strategy with environmental, social, and governance (ESG) goals.

→ How AI tools can help identify inefficiencies, reduce waste, and optimize sustainable operations.

The content is informed by insights from the “Short Guide to Developing Green Business Models” (GreenWin, 2018), offering practical steps and key considerations for green entrepreneurs.