Introduction: Why the Business Model Canvas (BMC) Matters

The Business Model Canvas (BMC) is a simple yet powerful tool for structuring and refining your business idea. Developed by Alexander Osterwalder and Yves Pigneur, it enables entrepreneurs to visualize, analyze, and iterate their business model.

In the Innovators AI Launchpad, the BMC serves as a foundation for building sustainable and innovative businesses. This tutorial introduces you to the BMC, shows how AI-enhanced GPTs can streamline the process, and explains how to use this tool to adapt to dynamic markets.